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Chapter
The Art of Living
category
Editorial Design + Brand Identity
project overview
Scrapbook-inspired real estate brochure that treats moving into a new home as the start of a new chapter in life, made for young professionals and small families in Vancouver.
Chapter is built around the idea that a home is defined by the small, everyday moments collected over time. The goal of this campaign is to emotionally connect readers to the milestone of moving into a new home and starting a new chapter in life. Using scrapbook motifs, Chapter connects with the nostalgic, delicate nature of home instead of applying a more corporate approach. It is meant to be cherished and revisited, much like a photo album.
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