top of page
Memory Lane
Flavours That Take You Back
Packaging Design + Brand Identity
project overview
A whimsical ice cream shop brand where every flavour unlocks a cherished memory, turning a simple treat into a time capsule. Designed for families and nostalgic visitors.
The goal of Memory Lane is to create a retail experience where flavour creates a shared connection, for customers of all ages, while also making new memories in the space itself. To achieve this, each flavour is tied to a nostalgic moment, expressed through a whimsical illustration style and a colour palette that shifts with the memory it represents. The logo reinforces this concept, using a window pane above a cone shape as a metaphor for looking back into a memory.
bottom of page