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The House Of Clues
Unlock The Story
Packaging Design + Brand Identity
project overview
A gin brand built around mystery and discovery, where every bottle is part of a detective story set inside an old townhouse, inviting drinkers to piece together each label.
The House of Clues treats every bottle as a case file, inviting customers to piece together a mystery through design. Each bottle represents a different case, set inside a Victorian townhouse and narrated through Detective Finch, a character defined by his obsession with tiny details. The visual style draws from old detective novels, translated through a structured, vintage layout with hidden clues printed directly onto the bottles.
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